Corporate Branding 101:
The Silver Package
The following items are just a few of the many features of the Silver Package GTR Incorporated offers for new business clients.
Brand Performance Discovery
This is where we really get started. To develop a company business, whether product or service, requires solid planning and time well-spent discovering the necessary components and potential pitfalls of your new endeavor. We have created service lists that function as the basis for each step of the brand creation through management process for you. This is where it all begins!
Brand Assessment Metrics
We will conduct an initial assessment to determine drivers, discover your brand image based on your unique company business plan and goals, and will use this information to create your specialized brand strategy.
This is our discovery process to determine your mission, your brand value and to determine project scope. A thorough SWOT analysis is performed.
Marketing and Collateral Audit
Based on your unique business needs, we will determine your brand messaging mediums, how they will best work for you as effective tools by using a more detailed scope process for marketing and collateral.
We explore what you have in existence and plan for what you may not have thought of.
Corporate Design
Includes the following components:
Identification of all branded user experience potential
What does it or will it look like, taste like, feel like, sound like, or even smell like? What differentiates you from any other market competitor and why does the consumer come to you in preference to the competition? What are your marketable characteristics?
Time, thought, experience, years of study and research go into creating clear, precise verbal identity systems that sustain powerful, memorable brand identities.
Digital Brand Implementation
Your digital brand implementation encompasses all aspects of 21st century communication and opens doors to the modern consumer, broadcasting your brand message across the Internet through multi-level communication channels.
For a complete listing of Silver Package services with pricing and scheduling availability, click here to speak with an Account Executive.
Looking for more? Click here and try our Gold Package.
- Internal/External communications Print-on-demand (POD) development (internal memos, fax sheets, etc.)
- Corporate Presentation Package: digital via Power Point, Flash development or JavaScript based on needs assessment. For internal communication or external presentations to clients/sales presentations
Naming
When your product hasn’t yet rolled off the assembly line, or if your brand needs a shot-in-the-arm market boost and a sub-brand will assist you to achieve a very specific need, we encapsulate the perfect name as the brand identity experience by choosing the right words to resonate in the mind and lifestyle of the consumer.
Creating Your Service/Trade Mark
This is THE visual representation of the complete brand experience. The formally identified logo that drives and steers all visual communication.
Logo Application
Items for identification and implementation of the company logo. Immediately identifiable collateral for logo/brand implementation, production, delivery and distribution include the following:
- Business cards
- Letterhead/Envelopes
- Presentation Folders
- Email signature application
